On National Publicist Day, Adam Ritchie discusses his 2022 book, Invention in PR, and how to push the limits of PR from promotion to creation.
Ritchie will show what makes a product newsworthy, and how entrepreneurs and marketers can increase the news value of their product ideas before they’re produced. Through tales of award-winning campaigns passionately told by their creator, attendees will learn how to employ an Invention-first approach to public relations, and take away usable strategies and tactics.
Book signing to follow.
To register for this event, please visit: Boston Public Library – Events